Label distribution to Instagram
Place your roster’s audio in the Meta Music Library for Reels and Stories.
Instagram is not a streaming service, but with more than 3 billion monthly users and Reels as its biggest engagement driver, its music library is one of the most influential viral-discovery surfaces available. When bbn.music delivers a release, the audio is added to the Meta Music Library, which covers Instagram Reels, Stories, Facebook Reels, and Threads, so any user on those platforms can soundtrack their post with your roster’s music.
At a glance
- Launched
- 2010
- Headquarters
- Menlo Park, USA
- Reach
- 3B+ monthly active users
- Available in
- Worldwide
- Owned by
- Meta
What your label gets
- Unlimited artists and releases under one label agreement.
- Multi-user team with Manager and Artist roles, per-user invites.
- Bulk actions on up to 50 releases at once (status changes, takedowns).
- Shared contributor pool — writers, producers, and engineers entered once, reused across every song on the roster.
- 100% of streaming revenue with an active label subscription.
- IBAN-based label wallet with SEPA payouts; KYB-verified business account.
- Release audit trail and per-artist / per-release analytics.
- CWR export for GEMA and other CISAC societies — your label stays publisher of record.
- Composition metadata registered for PRO royalty collection on every release.
How we deliver
- 1
Add your release in the label catalogue — title, artists, artwork, release date, and a WAV or FLAC master per track.
- 2
Capture writer credits, CWR roles, and the publisher share on each song. Required for GEMA and other CISAC society registration.
- 3
Submit for review. We validate metadata, audio, and artwork against DSP requirements.
- 4
Once approved, we deliver to every enabled store in one submission. Track per-platform status in your label dashboard.
Frequently asked questions
Is this the same as business-account music licensing?
Personal accounts get access through the shared Meta Music Library when we deliver. Business and creator accounts require separate licensing arrangements Meta handles directly with rights-holders.
Does Meta pay per-use royalties?
Meta pays a pooled catalogue licence split across all music in the library, not per-use like Spotify. The practical value is exposure — viral Reels drive streams on per-stream DSPs.
